‘Heroes and Beets’
The intention of this responsive website is to make red beet more popular for Belgians men and women between 27 and 35 years old. Red beet has been associated with cycle racing, as its juice is often drunk to raise endurance. Every recipe is named by the nickname of a famous Belgian racer (such as de Kannibaal = the Cannibal for Eddy Merckx) and is linked to a funny story about that racer. Surfers are also able to compose their own recipe and add their favorite racer.