Flore de Crombrugghe

Crafting digital products for agencies and startups since 2016. Over the past 4 years, designing tools and mobile products used by millions.

Things I can help you with

Visual Design

Mobile Apps

Web Tools

End-to-End Design

Redesign

Design Systems

Custom Iconography

Custom Illustrations

UI Animations

Data Visualizations

Selected Projects

SAC-CAS (Swiss Alpine Club)

Trail discovery for 40k users

Search & filter

Search results

Search results

Search results

Route detail

Route detail

Route detail

Tour book

Tour book

Tour book

Subscription confirmation screen

Subscription confirmation screen

Subscription confirmation screen

Summary

Redesigned the initial live release (1.0) to improve readability and trail discovery by refining visual consistency, brand alignment, and expanding search filters.

Summary

Redesigned the initial live release (1.0) to improve readability and trail discovery by refining visual consistency, brand alignment, and expanding search filters.

Summary

Redesigned the initial live release (1.0) to improve readability and trail discovery by refining visual consistency, brand alignment, and expanding search filters.

Role & Timeline

Lead Product Designer
February - April 2021
Led conception, design, and stakeholder alignment.

Role & Timeline

Lead Product Designer
February - April 2021
Led conception, design, and stakeholder alignment.

Role & Timeline

Lead Product Designer
February - April 2021
Led conception, design, and stakeholder alignment.

Product Context

Mobile App

B2C

MVP

Redesign

Map-Based Navigation

iOS/Android

Multilingual UI

Outdoor & Nature

Focus Areas

End-to-End Design

Search Experience (SX)

Platform-Native Design

Custom Illustrations

Custom Iconography

Design Systems

Prototyping

SBB Mobile (Swiss Railway App)

Reducing drop-offs for 3M+ users

Offer search (light mode)

Offer search (dark mode)

Seat reservation (light mode)

Booking ticket (dark mode)

Summary

Designed custom loading animations that turned idle booking wait times into branded micro-moments — delivered as implementation-ready assets for iOS and Android.

Summary

Designed custom loading animations that turned idle booking wait times into branded micro-moments — delivered as implementation-ready assets for iOS and Android.

Summary

Designed custom loading animations that turned idle booking wait times into branded micro-moments — delivered as implementation-ready assets for iOS and Android.

Role & Timeline

Senior Product Designer
March-June 2024
Led concept, alignment, and delivery

Role & Timeline

Senior Product Designer
March-June 2024
Led concept, alignment, and delivery

Role & Timeline

Senior Product Designer
March-June 2024
Led concept, alignment, and delivery

Product Context

Mobile App

Public Transport

New Feature

B2C

Booking Flow UX

Loading Animations

Multilingual UI

Dark & Light Mode Support

Focus Areas

iOS & Android

UI Animations

Custom Iconography

Visual Design

After Effects

Infinite Narrative

User-driven AI storytelling

Start screen with previous adventures

Start screen with previous adventures

Start screen with previous adventures

Choose your world

Choose your world

Choose your world

Select your character

Select your character

Select your character

Pick your goal

Pick your goal

Pick your goal

Generated story with branching options

Generated story with branching options

Generated story with branching options

Summary

Designed an experimental, narrative-driven game using the ChatGPT API to generate infinite adventures — from character creation to wild plot twists.

Summary

Designed an experimental, narrative-driven game using the ChatGPT API to generate infinite adventures — from character creation to wild plot twists.

Role & Timeline

Lead Product Designer
January 2023
Collaborated on concept, led design

Role & Timeline

Lead Product Designer
January 2023
Collaborated on concept, led design

Product Context

Mobile app

Side Project

New Product

B2C

Conversational UI

Generative UI

Narrative Flows

Android

Focus Areas

End-to-End Design

Custom Iconography

Playful UX

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Role & Timeline

Lead Product Designer
January 2023

Role & Timeline

Lead Product Designer
January 2023

Product Context

User Experience

Narrative Flows

Design System

Custom iconography

Focus Areas

Conversational UI

End-to-end Design

Generative UI

Android

Side project

SAC-CAS (Swiss Alpine Club)

Animating user identity

Logged-out state

Logged-in profile with animated avatar

Summary

Created a stylised avatar that animates on login, replacing profile images to reflect SAC’s community feel through a shared and recognisable brand emblem.

Summary

Created a stylised avatar that animates on login, replacing profile images to reflect SAC’s community feel through a shared and recognisable brand emblem.

Summary

Created a stylised avatar that animates on login, replacing profile images to reflect SAC’s community feel through a shared and recognisable brand emblem.

Role & Timeline

Senior Product Designer
January 2021
Led a post-MVP, self-initiated feature addition.

Role & Timeline

Senior Product Designer
January 2021
Led a post-MVP, self-initiated feature addition.

Role & Timeline

Senior Product Designer
January 2021
Led a post-MVP, self-initiated feature addition.

Product Context

Profile & Identity

Self Initiated

B2C

Redesign

Prototyping

Motion Branding

Outdoor & Nature

Multilingual UI

Focus Areas

UI Animations

Custom Illustration

Rive

Prototyping

MeteoSwiss (Federal Swiss Weather App)

From raw photos to ready-to-use weather data.

Filtering through invalid photos

Valid reports only

Date and category filter menu

Summary

Introduced client access to user-submitted weather photos — unlocking their use in forecasts, social media, and newsrooms for the first time.

Summary

Introduced client access to user-submitted weather photos — unlocking their use in forecasts, social media, and newsrooms for the first time.

Summary

Introduced client access to user-submitted weather photos — unlocking their use in forecasts, social media, and newsrooms for the first time.

Role & Timeline

Lead Product Designer
May–June 2022
Led concept and design

Role & Timeline

Lead Product Designer
May–June 2022
Led concept and design

Role & Timeline

Lead Product Designer
May–June 2022
Led concept and design

Product Context

Web Tool

B2B

New Product

Crowdsourced Visuals

Index-style Design

Weather & Forecast

Focus Areas

Prototype

End-to-End Design

Data Filtering

Custom Iconography

MeteoAtWork (State of Geneva)

Real-time heat risk tracking for field workers

Activities empty state

Activities empty state

Activities empty state

Add activity

Add activity

Add activity

Activities list

Activities list

Activities list

Activity detail

Activity detail

Activity detail

Actions to undertake

Actions to undertake

Actions to undertake

Summary

Developed charts that dynamically adapt to temperature, physical effort, and clothing to guide field workers in managing heat-related risk.

Summary

Developed charts that dynamically adapt to temperature, physical effort, and clothing to guide field workers in managing heat-related risk.

Role & Timeline

Lead Product Designer
April 2023 – June 2023
Led conception and design

Role & Timeline

Lead Product Designer
April 2023 – June 2023
Led conception and design

Product Context

App design

New product

Civic Tech

Public Health

Kotlin Multiplatform

Focus Areas

Mobile App

MVP

Data Visualization

Design Systems

Shared UI

App Icon Design

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Role & Timeline

Lead Product Designer
January 2023

Role & Timeline

Lead Product Designer
January 2023

Product Context

User Experience

Narrative Flows

Design System

Custom iconography

Focus Areas

Conversational UI

End-to-end Design

Generative UI

Android

Side project

Rega App

Balancing speed and safety for 3.6M+ patrons

Home screen with live location

Home screen with live location

Home screen with live location

Map screen showing live location detail

Map screen showing live location detail

Map screen showing live location detail

Emergency call with shared location

Emergency call with shared location

Emergency call with shared location

Calling Rega with shared location

Calling Rega with shared location

Calling Rega with shared location

Guidance for landing and rescue coordination

Guidance for landing and rescue coordination

Guidance for landing and rescue coordination

Summary

Redesigned Rega’s emergency call flow to improve navigation and reduce false alarms. Balanced the need for instant access to emergency help with safeguards against accidental calls. Also improved the visibility of safety-critical information.

Summary

Role & Timeline

Lead Product Designer
January – April 2021
Led conception, prototyping, and design; collaborated on stakeholder alignment.

Role & Timeline

Lead Product Designer
January – April 2021
Led conception, prototyping, and design; collaborated on stakeholder alignment.

Product Context

Mobile App

Non-Profit

B2C

Redesign

Multilingual UI

Live Location UX

Safety-critical UX

Focus Areas

Rescue App

Emergency App

Prototyping

Design Systems

Accessibilty

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Summary

Designed a narrative-driven game that uses the ChatGPT API to generate infinite adventures — from character building to wild plot twists.

Role & Timeline

Lead Product Designer
January 2023

Role & Timeline

Lead Product Designer
January 2023

Product Context

User Experience

Narrative Flows

Design System

Custom iconography

Focus Areas

Conversational UI

End-to-end Design

Generative UI

Android

Side project

Dribbble